Akshay Kanoria of TCPL and Maneesh Sharma of Future Consumer discuss a case study of packaging for Voom washing machine powder and how TCPL and Future Consumer (FCL) came together to create a unique identity for the home care brand. Words Noel D’Cunha and Dinesh Ingawale. Voom Brand has been recently launched by Future Consumer Limited in fabric care detergent category including catering to machine-wash segment.